Are your blog entries failing to recycle as well as you’d like? Do you want to know how to write a blog article that converts? We’ll offer suggestions in this article to help you produce a blog post that attracts traffic and purchases!
You see, the majority of individuals that come to your blog article don’t read it all the way through.
Worst of all, a vast number of individuals who view your blog post on social media never click on it.
You have 2–3 seconds to capture your reader’s interest, persuade them to click, and encourage them to read your blog article.
So, how can you ensure that your content marketing efforts are not in vain? If you follow these guidelines, we guarantee that you will produce blog posts that convert.
1. Know Your Audience
It’s critical to know who your audience is and what they’re searching for before you start writing.
Do industry research and competition analysis to make data-driven judgments instead of guessing what your audience wants or needs.
Does it appear to be difficult? It isn’t at all.
The MonsterInsights tool is the simplest method to learn more about your target audience. We strongly advise you to use it since it is the best Google Analytics solution for WordPress. This is why:
- Turns complicated website data into simple reports that are easy for anyone to understand
- It gives valuable insights into who your audience is and where they are coming from
- It helps you know what’s working and where you need to improve
- Dedicated reports for publishers that show top performing landing pages, exit pages, and links
- Calculates average scroll depth, so you’ll know how far visitors read your post before they lose interest
- Shows which search terms get the most clicks and impressions
MonsterInsights may be installed like any other WordPress plugin and then connected to your Google Analytics account. If you need additional assistance, visit our MonsterInsights setup tutorial.
After that, you can go to your WordPress admin area and visit the MonsterInsights dashboard.
You’ll see statistics on how much traffic your site receives, how long people remain on your site, and how often they bounce. This will inform you whether or not your visitors find your material engaging.
You may also check which countries and sources your visitors are coming from.
So you’ll know whether people are coming to your site via social media or other websites. With this knowledge, you may tailor your material to their preferences.
Then you can see which posts are doing exceptionally well. Then you may examine these postings to determine what resonates with your target audience.
MonsterInsights provides all you need to know about your target audience and write blog articles that convert.
2. Write Compelling Headlines
If your blog article doesn’t have an engaging headline, there’s a strong chance it won’t be read or shared.
We are superficial as people. Its cover judges a book, and its title rules a blog post.
That is why the title of your blog post is so crucial to the article’s success.
There’s a built-in headline analyzer feature in MonsterInsights if you’re utilizing it. It displays at the top of the WordPress post or page editor.
Click the headline analyzer in the upper right corner to receive a score on a scale of 1 to 100 for your text. It also gives advice on what words to use and how many words to utilize.
It will ensure that you write the most clickable and SEO-friendly headlines possible, resulting in increased traffic.
3. Add Subheadings and Shorter Paragraphs to Break up the Page
For blog postings, formatting is critical. Nothing is more annoying than reading a blog article that is simply one long paragraph.
Because most visitors scan the material before deciding to read it, we always advocate using subheadings to break up your post.
Anything you can do to make it easier for users to read your blog article will help them do so (and take the action you want them to).
Another easy suggestion is to break up your paragraphs into smaller chunks to make it easier for your viewers to read your content.
You may have noticed that at OptinMonster, we split up each paragraph every few lines or so. Here’s an example from one of our eCommerce optimization blog posts:
Take note of how tiny the text blocks are. We usually limit ourselves to 2–3 lines of text, with four lines possible if something truly has to be explained.
This is done to assist our readers in absorbing as much information as possible in as little time as possible.
Keep in mind that not all types of material are created equal. For example, large blocks of text are good in books. Blog entries, on the other hand, are unique. They’re made to deliver highly targeted, high-quality information in a short period.
To put it another way, we know our audience isn’t going to read War and Peace. Instead, they want to know how to improve traffic, lead conversion, and income.
They also want all of that information right now. To assist your reader in absorbing more data in less time, use subheadings to arrange your thoughts and keep your paragraphs brief.
You can sometimes go even further than brief paragraphs, which leads us to our following point…
4. Use Bullet Points
People frequently scan blog postings before deciding whether or not to read them. As a result, you must ensure that your most important information is highlighted. That way, they’ll be able to tell right away whether or not your content is worth their time.
Aside from subheadings, bullet lists are ideal since they are quick to read.
Here are some suggestions for writing bullet points that people will read:
- Clearly state the advantages. Consider bullets to be mini-headlines.
- Maintain symmetry in your bullets. Each has 1-2 lines.
- Keep your bullets to a minimum. Bullets should not be used to break up paragraphs.
- Remember that bullets aren’t the same as phrases. They’re the same as headlines.
People don’t come to blog articles for a relaxing beach read. Instead, they demand precise information and are unwilling to put in the effort to obtain it.
Bullet points are an excellent method to spoon-feed information to your audience in a way that keeps them interested.
5. Add Images
Visual material is processed far faster by the human brain than text-based content. As a result, including engaging photos might help you increase your engagement.
There are a plethora of fantastic free options for locating high-quality royalty-free imagery.
However, shooting your photographs or making your graphics is a better option. Stock photographs are fantastic when you’re in a rush (and we use them! ), but they’re not very personal.
We also utilize Shutterstock, a premium stock photo provider, for OptinMonster. This allows us to make unique pictures for the featured image of our post:
Alternatively, we might use fascinating visuals to break up the content in our post (for example, the image under our following tip?).
6. Add a Clear Call-to-Action
Here’s our final suggestion for creating a blog post that converts, in the spirit of keeping the best for last: Make a solid call to action.
Please make sure you clearly express what you want your readers to do, whether to leave a comment, share your blog post, follow you on social media, or buy your product.
An excellent call to action is something that sticks out and is immediately identifiable.
In most cases, the call to action for your blog articles will urge visitors to share their material if they like it.
If you read OptinMonster’s blog, you’ll notice that’s how we usually end our posts. The following is an example of a call to action:
Most readers would be delighted to share your material if it is excellent. And if your product is fantastic, the majority of people will gladly purchase it.
You must, however, ask to persuade them to do either!
7. Set Up Recent Activity Notifications
Using social proof, such as recent activity popups, is another fantastic way to improve your blog posts’ conversions.
There are two ways that social proof operates. To begin, it employs the fear of missing out (FOMO), which is essentially a desire for what others have.
It also fosters visitor trust and confidence. This is because we are more inclined to take action or purchase something if we witness others doing so.
That’s all there is to it!
TrustPulse is the most excellent method to add social proof to your website.
It allows you to quickly and build and modify non-intrusive popups for your website. In addition, you may choose which activities, such as signups, downloads, and purchases, you wish to track.
You have complete control over when, where, and to whom the popups appear. So you may show popup campaigns that are more likely to convert to specific audiences.
You may, for example, show welcome alerts and all recent activity on your homepage. On high-converting sites, though, you may highlight recent sales to boost conversions.
8. Send Blog Post Web Notifications
Web push notifications allow you to stay in touch with your readers long after they’ve visited your site for the first time.
You might utilize push notifications to entice people back to your site even if they didn’t convert the first time.
You may utilize PushEngage to produce these alerts. It’s the most powerful push notification technology available, and it’s also the most user-friendly.
PushEngage will start showing a subscription option on your site after you sign up.
To subscribe, visitors need to click the ‘Allow’ button. It’s simpler to attract more subscribers because there’s no requirement for an email address or a phone number.
Every time a new blog article is published, PushEngage will send a notification to your followers.
Alternatively, you may build and send your unique notice in less than 5 minutes.
Push notifications are the most effective approach to pique visitors’ interest and entice them to return to your website.
If you use the suggestions above, you’ll get a lot more conversions than you did previously.